In partnership with FTA, Think Logistics has launched a series of short films to promote a career in the logistics sector to young people. The videos, which are available free of charge to logistics companies, showcase the benefits of working within the sector through a series of bitesize case studies.
The short films cover a variety of subjects, from an industry-facing edit aimed at attracting more supporters to Think Logistics, to student-focused interviews and several ‘day in the life’ shorts demonstrating to viewers exactly what working in the sector is like. The clips are designed to be promoted on social media channels and company websites.
Sally Gilson Head of Skills Campaigns at FTA, commented:
“With 64% of transport and storage businesses now facing severe skills shortages, it is imperative we attract new individuals into the workforce. A career in logistics can offer the variety, flexibility and opportunities for promotion that many young workers find attractive. That is why we need to ensure young people are aware of the benefits the sector can afford; these short films will help to communicate this in an accessible and easily sharable format. I hope all logistics businesses will utilise this free-of-charge tool.”
Steve Granite, the founder of Think Logistics, said:
“This is an opportunity for companies of all sizes to use these films free of charge to raise awareness of the sector and directly benefit from increasing the size of their talent pool for opportunities in their businesses. Having been involved in Think Logistics from the start, I have seen countless examples of the benefits young people can bring to an organisation; we hope these videos will enable companies to easily demonstrate what opportunities are available and how the reality of working in logistics is very different from what people may think.
“These films are not the property of Think Logistics; we consider them the property of the sector, as we hope they will support new talent coming through, change perceptions of the profession and increase the number of people who consider logistics as a career path. I’d like to thank Department for Transport for the funding provided to produce these films, on behalf of the logistics sector.”
Efficient logistics is vital to keep Britain trading, directly having an impact on more than seven million people employed in the making, selling and moving of goods. With Brexit, new technology and other disruptive forces driving change in the way goods move across borders and through the supply chain, logistics has never been more important to UK plc. A champion and challenger, FTA speaks to government with one voice on behalf of the whole sector, with members from the road, rail, sea and air industries, as well as the buyers of freight services such as retailers and manufacturers.
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